About Us | Chery Netherlands

Staff

100000+

Countries/Regions

130+

Global users

18.89

million

VISIONS

Committed to being a people-centric company with global influence
and competitiveness

MISSIONS

Innovation-driven, striving for excellence,
customers centric

VALUES

Pursue Practical Innovation
Commitment to Excellence
People-Oriented
Win-Win Cooperation

OUR HONOR

Internationally Recognised as a Leading Automotive Brand

Chery has been ranked in the Kantar BrandZ Top 50 Chinese Global Brand Builders for eight consecutive years, consistently leading the ranking in the automotive sector. This prestigious list, compiled by Google and Kantar, evaluates Chinese brands on their international brand strength and global growth.
This recognition underscores Chery's successful international strategy, strong brand development and sustainable growth on a global scale. In addition, Chery has been named one of China's Top 20 Best Overseas Image Enterprises five times, confirming the positive reputation and trust the brand has built worldwide.

Top Performance in J.D. Power Quality Research

In the J.D. Power China Automotive Studies 2025, Chery achieved the highest ranking among independent Chinese passenger car brands in five leading quality and customer satisfaction studies.
These studies measure various aspects of the ownership and user experience:
· IQS (Initial Quality Study) – quality and any defects during the initial period of use.
· SSI (Sales Satisfaction Index) – satisfaction with the purchase process and dealer service.
· APEAL (Automotive Performance, Execution and Layout) – vehicle appeal, including performance, comfort, design and ease of use.
· CSI (Customer Service Index) – satisfaction with maintenance and aftersales.
· VDS (Vehicle Dependability Study) – vehicle reliability over the longer term.
The results demonstrate that Chery not only scores highly on product quality and reliability, but also on the overall customer experience – from purchase to years of ownership.